Now there is no denying that each and every one of the Victoria’s Secret models have dream bodies and are absolutely gorgeous. However, during their recent slating over their most recent commercial ad, has the company gone too far in demoralising and damaging women?
It’s nothing more than a poor choice in words; “The Perfect Body”. They are perfect, that is the way that every woman should look in order to be perfect. Is this not wrong? Everyone knows that women come in all shapes and sizes, and that a large majority of us don’t look like Karlie Kloss, Cara Delevingne or Alessandra Ambrosio in our undies, but this is what the advert portrays. A petition has been put forward by students in order to get the company to change or retract the advert, but it really does raise the issue between women and the appearance that they should have. In this case, the responsibility is in the hands of Victoria’s Secret as they have sent out the damaging and unhealthy image of the way women should look. People shouldn’t be judged in society by the way that they look, but they are. The standard of beauty in our world today is dependent on the shape of your body and the proportion of women that are unhappy with the shape of their body is only increasing due to controversial adverts such as this.
Clearly, when you look further into it, the advert is nothing other than a play on words. The “perfect body” is meant to be describing the shape of the bra and the ‘perfect fit’ of the new underwear range that they are advertising. And yes, when there is a line of scantily-clad super-skinny women standing before you, obviously the first message you are going to receive is the fact that you don’t look like one of them. And the uproar on social media has been in relation to the instant message that you get from this advert’s title.
So whether Victoria’s Secret choose to listen to the petitions and uproar of the public, or not, people are still going to be judged on the way they look; unfortunately that is the society that we live in. So why should we care about a petty controversial advert? We see enough of them. But for how much longer should these style of adverts be allowed to sent out to the public? I think for now Victoria’s Secret can keep their fancy underwear for their skinny people and we can just buy our underwear elsewhere. Problem solved.
katiemallalieu 